Content Development

WHEN IT COMES TO WRITING FOR THE WEB, WHAT YOU SAY AND HOW YOU SAY IT MATTERS.

The quality of your website content can mean the difference between grabbing your reader’s attention and losing their interest. It can also impact your search engine rankings, determining whether information-seekers will initially find you in a search.

Online writing requires a different approach than writing for print. It is estimated that 79% of users scan web pages instead of reading word-for-word. If your website’s content is simply recycled from traditional print marketing materials such as brochures and mission statements, you may not be successfully conveying your message to readers.

WHAT WE DO

Brave River Solutions specializes in developing customized online content for websites. We offer a complete range of services to help our customers effectively communicate their message to online readers. Our online content development services help clients:

	Deliver a focused message to a targeted group of users
	Develop content that is rich in keywords for maximum search engine optimization
	Create high-quality, professional copy
	Reduce copy length without losing key information
	Select images that accurately present products and services

HOW WE DO IT

Assessment
	Define your audience(s)
	Determine optimal content structure for your audience
Copywriting/Editing
	Create engaging copy
	Ease readability and improve the flow of text
Maintenance Strategy/Support
	Define content that needs to be updated most often
	Develop a schedule & support plan

CONTENT ASSESSMENT

Brave River works closely with each client to gain insight into an organization’s business environment. Our content development specialists work to ensure your website’s content is consistent with your company image and business objectives. The specific goals that many websites are trying to achieve include:

	Inform
	Educate
	Lead Generation
	Sell Product

We provide you with detailed recommendations for restructuring your online content to best convey your message and achieve your goals.

COPYWRITING/EDITING

Brave River’s copywriting professionals create engaging copy that is focused, informative, and relevant to your targeted group of users. Our content is rich in keywords so that users seeking information related to your products or services can easily locate your site within the search engines. We can also help you develop related print marketing materials, such as brochures, advertisements, and press releases, to align with your new website content.

MAINTENANCE STRATEGY/SUPPORT

Online content must be continuously maintained to build credibility and meet user’s expectations. Brave River is available to help. We provide clients with a detailed maintenance plan that defines the content that needs to be updated and a schedule for periodic updates.

Based on information you provide to us, and/or information garnered from industry-specific periodicals and websites, we update your site with:

	New pricing and services
	Pricing changes
	Current events and archives
	Articles and/or press releases
	Up-to-date industry news and research

Our Online Our Online Content Development Plans are a cost effective way to ensure your website is achieving your business objectives.

Find our how Brave River Solutions online content development services can work for you. For a no-cost initial consultation, call us at 401.828.6611 x 231 or email jdesaint@braveriver.com.

For a FREE preliminary assessment or to get more information about our services, please call us at
401-828-6611 x214.

Brave River Solutions
875 Centerville Road, Building 3
Warwick, Rhode Island 02886