Client:  Rhode Island Broadcasters Association

Rhode Island Broadcasters Association (RIBA) is comprised of members from both television and radio stations that serve the Southern New England area.  RIBA provides a centralized location for information to be channeled through to the various local media outlets.

Executive Summary

The Rhode Island Broadcasters Association was in need of a new, defined image, and a central location for cities and towns to report public information.  The procedure for delivering time-sensitive information to the masses was tedious and inefficient.

Challenge

To create a centralized location for schools, churches, and businesses to report information  to be directly transmitted to various media outlets.
To create a sense of organization and purpose for a newly founded association.

Solution

We created a website that provided the functionality needed to accommodate the transmittance of time-sensitive information to multiple media outlets simultaneously.  The website also provided RIBA with the image necessary to best represent its members from both television and radio.  These solutions improved information sharing to Rhode Island's media outlets and defined the association's image.

Technology

• ASP
• XML
• Microsoft SQL Server Database
• News Room Solutions

Results

This organization was transformed by increasing efficient communication with the implementation of state-of-the-art technology.  The association now has a defined organizational image with a clear mission and purpose.