Brave River Solutions

Brave River Solutions Announces Launch of Bonita Marie’s New Website

May 6, 2008

Contact: Jennifer DeSaint
401-828-6611 x 231
jdesaint@braveriver.com

Built on the Brave River eCommerce Framework product, their new website and eCommerce Storefront lays the foundation towards Bonita Marie’s ultimate goal of becoming a full-service merchandise and redemption company.


WARWICK- May 6, 2008 –
Brave River Solutions has officially launched the new website for Bonita Marie International Inc.

Built on the Brave River eCommerce Framework product, Bonita Marie’s new website and eCommerce Storefront includes a state-of-the-art content management system. With their new content management tool, Bonita Marie now has more control over their website, with the capabilities to refresh their catalog timelier, manage their prices, and keep the site up to date with the latest products. The company prides itself on its selection of “hot items” of the moment, including merchandise such as Hannah Montana, High School Musical, and Webkinz.

“We have to stay on top of the trends,” said Fernandez-Katz. “That’s what separates us from the rest of our competition.” 

Bonita Marie started out as a small distributor of direct-pay merchandise to local amusement and family entertainment centers. Today, the company has grown to provide products to full redemption and prize centers across the nation. Their new website lays the foundation towards Bonita Marie’s goal of becoming a full-service merchandise and redemption company.

Owner Shelley Fernandez-Katz had three main goals in mind for Bonita Marie’s new website. First, she wanted the site to be absolutely user-friendly for her customers. “People get frustrated pretty easily so the easier it is to use, the more they will use it,” she said. Second, she wanted a site that would be easy to maintain by herself and her staff. And finally, Fernandez-Katz wanted the ability to provide virtual catalogs for her customers.

Fernandez-Katz said she has noticed an increase in business since going live with the new site, which she credits to being able to service customers much faster. “For me, the admin section is where the value was. Customers want an immediate response and we’re able to give it to them.” When a customer recently called to request that Bonita Marie create a customized online catalog with their products and pricing for each of their stores, Bonita Marie was able to quickly meet their needs. Thanks to the Virtual Catalog feature of the eCommerce Framework, Bonita Marie had that customer’s specialized catalog up and running that afternoon. 

Of working with Brave River, Fernandez-Katz said she was impressed by the great customer service, and the immediate response she received when dealing with problems that needed to be solved.

“We wanted the site to be absolutely user-friendly for us and our customers, and we feel like we got exactly that,” she said.


ABOUT BONITA MARIE INTERNATIONAL INC

Bonita Marie International Inc carries the latest Licensed Toys & Novelties to satisfy all of your Redemption and Crane needs. The company provides merchandise for Skill Cranes, Sports Arenas, Lighthouse-Stacker machines, "Ticket To Prize" - Prize Center machines, Gravity Hill, Red Zone, WhistleStop, Drill-O-Matics, Pixy Prize, Open Box, Rotary, Treasure Cranes and Power Surge machines. For more information, visit Bonita Marie’s new website.

ABOUT BRAVE RIVER SOLUTIONS
Located in Warwick, RI, Brave River Solutions is a leading provider of technology solutions to businesses in the Providence and Boston areas. With over 20 years of industry experience and unique end-to-end services, they offer consulting services, eBusiness solutions, and IT support.  Brave River’s customized business solutions have helped more than 200 satisfied clients enhance their productivity and efficiency through state-of-the-art technology.

The Brave River eCommerce Framework is a state-of-the-art eCommerce product that provides a myriad of functionality for Business-to-Business and Business-to-Consumer storefronts.  Built and enhanced over the last 8 years, the Framework’s modular design can scale to support the needs of smaller organizations as well as large companies who require sophisticated functionality such as integration with their ERP systems. Coupled with reliable hosting, annual enhancements, and a dedicated support team, the eCommerce Framework is a great solution for companies of all sizes.

Brave River was recently ranked among Rhode Island’s top performing businesses in five categories of the 2008 Providence Business News Book of Lists, including the “Top 100 Fastest-Growing Private Companies” and “Fastest Growing Technology Companies.”


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