Brave River Solutions Launches New Responsive eCommerce Website

Gerbs allergan Free Snacks and Seeds

A new online storefront has launched for the Gerbs Pumpkin Seed Company, built by Rhode Island web developer, Brave River Solutions.

Gerbs Gourmet Seeds ( prides themselves on their wide product line of high quality, allergen-free seeds, dried fruits, snack mixes, salad toppers, seed butters, seed meals, and granolas that are consistent in taste, quality, and overall customer satisfaction -- all while maintaining 100% all-natural, vegan, and kosher benefits.

Brave River Solutions implemented several improvements for Gerbs' new website, including the ability of customers to browse product varieties and place orders online with a streamlined checkout system. The website now loads more quickly and offers up-to-the-minute product availability. Most importantly, the site is user-friendly on all devices -- easy to navigate and view whether the customer is on a desktop computer, laptop, tablet, or smartphone -- product information and images are clearly presented, and the buying process is simplified.

While online ordering is not a new feature for Gerbs Pumpkin Seed Company, their previous website lacked functionality they needed. In addition to improvements made to the shopping cart experience, Gerbs came to Brave River seeking an ecommerce platform that could be easily updated as the company added new varieties and flavors, ensuring that their customers would always see the most currently available products.

To meet these needs, Brave River built the new website on their proprietary ecommerce and shopping cart system, BRS Commerce, which is designed to empower users to make immediate changes to product listings without the need for programming assistance.

"Organizations interested in implementing online shopping can benefit from the strength and flexibility of BRS Commerce. We combine our easy-to-use Content Management System (CMS) with the added capabilities of BRS Commerce. This allows for a robust online storefront that has functionality for both B-2-B and B-2-C environments. BRS Commerce can work independently, or using our Integration Module, can optionally be tied into an ERP or other backend Order Management / Inventory System," said Brave River's Vice President, Jim McAssey.

"One of the most important facets of our website development is tailoring our framework to fit the exact requirements of the client," said McAssey. "Every business is unique, so having just one solution wouldn't work for everyone. We take that into account during our development and configuration process and come up with solutions to address the specific needs of each individual client."


Located in Warwick, RI, Brave River Solutions is a leading provider of technology solutions, including e-Business/web services, IT support, and technology consulting to businesses in the Providence and Boston areas. Since its inception in 2000, the experts at Brave River have partnered with their clients to create solutions that enhance productivity and efficiency, and improve ROI through state-of-the-art technology. To learn more about Brave River's technology services, please visit /

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