June 18, 2013
FOR IMMEDIATE RELEASE
Brave River Solutions
401.828.6611 ext: 226
The Rhode Island web design firm launches two re-designed websites featuring responsive designs optimized for viewing on both desktop and mobile devices.
Warwick, RI - June 18, 2013 - Two recently launched websites designed and developed by the Rhode Island-based Brave River Solutions use responsive web design to deliver optimal viewing on multiple devices and screen sizes. The new eCommerce site for Zim Sailing and the newly redesigned website for Brave River have a fluid layout that flexes to fit the size of the screen it is being viewed on, reducing the need for viewers to scroll, pan, or zoom when accessing the site from mobile devices. Because responsive web design works off a flexible layout, rather than relying on pre-determined sizes, the websites will display correctly on any size screen, even for the newest devices.
As web browsing on tablets and mobile phone becomes more prevalent, the need for websites that render correctly on all device sizes is increasing. While the traditional solution for an optimal display required several versions of a website to be created (a script is used to determine which version of the website – mobile or desktop – should load on the user’s device), responsive web design uses one design, which adapts to multiple screen sizes, eliminating the need for new development when a new tablet or phone size is released.
The responsive design for the Zim Sailing site even extends to their online catalog and shopping cart system. Purchasing from Zim Sailing online is just as easy on a smart phone as it is on a desktop computer. “I've viewed the content pages and e-commerce pages on a variety of devices and it looks amazing… It feels good to be on the cutting edge,” said Paul Zimmermann, Project Manager at Zim Sailing, of the company’s new website. “I feel [the responsive design] is going to set us apart from our competitors and put us years ahead of other companies.”
The relatively new technique of responsive web design was also implemented by Brave River Solutions on their own recently redesigned website. “As a technology services organization providing website development services, it’s only fitting that our own website reflects the latest trends in web design,” said Ernie Gaines, President of Brave River Solutions. While many companies still rely on mobile-friendly secondary website designs, responsive design allows businesses to use just one design with a number of fluid elements. Both of the responsive designs from Brave River Solutions can be accessed from any internet-enabled device.
ABOUT BRAVE RIVER SOLUTIONS:
Located in Warwick, RI, Brave River Solutions is a leading provider of technology solutions, including website design and development, to businesses in the Providence and Boston areas. Since 2000, the experts at Brave River have partnered with their clients to create solutions that enhance productivity and efficiency, and improve ROI through state-of-the-art technology. To learn more about Brave River’s technology services, please visit us online from your desktop or mobile device.
ABOUT ZIM SAILING:
Zim Sailing, based in Rhode Island, provides one-design sailboats, parts, accessories, and services to the North American market. The principals of the company are lifelong sailing enthusiasts with boat building experience spanning over 40 years. Zim engages in grass roots youth development of yacht club junior sailing programs, community sailing programs, and high school and collegiate sailing programs. Zim Sailing can be found at regattas around the country, providing support with charter boats and onsite sales and service. For more information, please visit their website.