Brave River to Develop Social Media Marketing Strategy for the RIEDC

FOR IMMEDIATE RELEASE

Contact:
Lindsey McColl
Brave River Solutions
401.828.6611 ext: 226
lmccoll@braveriver.com

Brave River, in Partnership with The PONT Group, Selected to Develop Integrated Social Media Marketing & PR Strategy for the RIEDC


Warwick, RI – October 19, 2011 –
Brave River Solutions, located in Warwick, RI, is proud to announce that the Rhode Island Economic Development Corporation (RIEDC) has selected the company and its partner, the PONT Group based in New York City, to develop and maintain a multi-faceted social media and marketing strategy and implementation plan for the EDC. The project, which will leverage multiple social media platforms and other business development channels, is set to begin immediately.

In today’s fast-paced environment, social media marketing is a key element in any public relations plan. Trends show more people are turning to social media for community building, business opportunities, recreational guidance and real-time news updates than relying solely on traditional one-way media channels. Brave River Solutions, who has recently expanded their marketing practice to include five new team members, is now helping the RIEDC take advantage of this cost-effective opportunity to reach targeted audiences as they seek growth in key business and tourism sectors.
Brave River Solutions has a successful history in developing programs for the RIEDC, including the creation of a Facebook Fan Page for VisitRhodeIsland.com and a mobile version of the state tourism website. The projects helped Rhode Island to boost its visibility as a tourism destination, enhancing the effects of what is already a multi-billion dollar industry for the state.

The PONT Group is one of only a few public relations/marketing firms in the world that specializes in economic development, working with foreign and domestic states, nations and regions to promote their tourism propositions and their economies to attract inward investment.

“We are happy the Rhode Island Economic Development Corporation has selected Brave River Solutions as the local vendor to deliver services in social networking. Effective use of social media allows economic development and tourism topics to be broadcast to a worldwide audience, when previously these topics may have only been available to an inside audience,” says Brave River’s President, Ernie Gaines. “By partnering with the PONT Group, our local expertise is enhanced by their deep economic development resources and connections worldwide.”

“The PONT Group is thrilled to have the opportunity to work with Brave River and the Rhode Island Economic Development Corporation team to promote Rhode Island’s many tourism and business assets,” said Shirar O’Connor, PONT Group Principal. “The combination of Brave River’s digital savvy and our experience in investment and tourism promotion will deliver great results for Rhode Island.”

Brave River’s social media plan for the RIEDC will include a variety of social media marketing mediums, with a heavy focus on Facebook and blogging, as a way to interact with past and future residents and tourists, getting them excited about all the Ocean State has to offer. Unlike traditional advertising mediums, social media provides equal space for both sides of the conversation; it allows organizations to talk with visitors rather than simply at them, a technique that works particularly well when working to foster a hospitable, inviting image.


ABOUT BRAVE RIVER SOLUTIONS

Located in Warwick, RI, Brave River Solutions is a leading provider of technology solutions to businesses in the Providence and Boston areas. With over 20 years of industry experience and unique end-to-end service capabilities, the experts at Brave River partner with their clients to create solutions that enhance productivity and efficiency, and improve ROI through state-of-the-art technology. To learn more about Brave River’s technology services, please visit www.braveriver.com.

ABOUT THE PONT GROUP
The PONT Group, with offices in New York, Mexico City and Brussels, is an international marketing and communications agency, which specializes in economic development. Their expertise is in government-to-business and business-to-business with a focus on interstate investment, foreign direct investment, tourism, and trade. The principals of the PONT Group have a combination of economic development and business experience. They are economic development professionals with public relations expertise – they intuitively understand economic development and the drivers of this unique industry. For more information please visit www.thepontgroup.com.

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