February 3, 2015
You want people to get to know and trust your brand.
Content marketing is the digital marketing practice of creating online content related to your business. This can include articles, blog posts, press releases, social media posts, and videos that are designed to inform, offer value, and ultimately, bring in new customers.
Keeping an ongoing stream of quality content on your website and social media profiles will help your brand stand out among competitors in search engine listings. In addition, by publishing information people are seeking, you'll be viewed by potential customers as a trusted authority in your field.
If you're undecided on where to start or what kinds of topics to write about, consider keyword phrases potential customers might use to find your website. Tapping into these related terms, and creating content around them, is an effective way to boost your presence in search engine results.
Demonstrate your knowledge and experience by elaborating on the most commonly asked questions in your everyday business activities, and provide information that educates your audience about what you have to offer and how it will benefit them.
Quality is important. Edit thoroughly to ensure your content is clearly defined and easily understood. Write to the end user, and avoid the use of insider jargon and terms spoken among experts in your field that new customers may not be familiar with.
Content can go beyond the written word. Try slideshows, images, even video. Social media posts with images get 40 times more shares; by superimposing text onto an image, you can get your brand messaging out to a wider audience. These days, video is fully integrated in social media and sharing has increased. Be sure to use social sharing buttons on your content to encourage that practice.
Quality online content makes a difference in how your business is perceived online. To help our customers effectively communicate to readers, Brave River specializes in custom website content development.
Contact the team at Brave River Solutions today for your free website assessment, or for more help with employing an effective content marketing strategy at 401-828-6611.