While most business people are among the majority of us who frequently access the web on a smartphone, a surprising percentage of business websites are not yet responsive. Responsive web design is a relatively new and improved approach to the challenge of designing sites for variations in screen sizes.
In recent years, users have been accessing the web from a variety of devices – smartphones and tablets, as well as laptops and desktop computers. With different screen sizes, it became necessary to have multiple websites developed -- a version for desktop’s larger screens and another specifically for mobile and tablet viewing. However, with responsive design, one approach adapts to various screen sizes by enabling text and images to resize and reorganize to properly fit a wide array of display dimensions.
This year, mobile Internet usage is expected to overtake desktop usage, and over 20% of ALL Internet searches on Google are now conducted on a mobile device.
Here are a few facts.
90% of American adults carry a cell phone
58% of American adults have a smart phone
32% of American adults own an e-reader
42% of American adults own a tablet computer
Additionally, 63% of users use their phones to go online and 34% go online with their phones primarily. These numbers are growing rapidly, which means catering to your users’ online experience by using responsive web design makes a lot of sense.
With a responsive site, you have one website version that can be updated at once for use on any device. No need to maintain separate sites for different screen sizes.
Google recommends using responsive design as the preferred mobile site configuration. For them, it’s more efficient to crawl one version of a website, rather than multiple websites for multiple devices. Additionally, it’s easier on your end to optimize site content for SEO.
Above all, it’s time to recognize that when it comes to websites, ease of use for your visitors is likely to result in increased leads and more sales for your business. That gives good reason to upgrade your website to responsive sooner, rather than later.