Social Media – Should Your Business Go Social?

In 2009, social media grew exponentially. According to Nielsen Online, Twitter alone grew 1,382% year-over-year in February, registering a total of just more than 7 million unique visitors in the US for the month. Since 2008, Facebook has continued to expand its reach, outpacing MySpace as the new leader in social networking. So, the question is, what can your business do to utilize the power of this growing media outlet?

First and foremost it is important to understand what social media is, and how it can effectively be incorporated into your integrated marketing campaign.

The best way to define the term is to break it down. Media is an instrument for communication, like newspapers, magazines or radio. So, social media is a social instrument of communication, like the aforementioned Twitter and Facebook, or any other website that offers some kind of interaction. Traditional media outlets are a one-way street while social media is two-way; offering information and providing the opportunity for the recipient to communicate back. Keep in mind, this communication is not necessarily just between the company and the prospect or customer; it is viral and shared through the personal network of the initial recipient of the communication.

Why is it important for your business?

Utilizing social media lends to a sense of transparency. It depicts the human side of your business with a focus on making connections as opposed to making a sale. The goal is really less about selling, and more about engaging. As a result, such an engagement makes people feel more comfortable doing business with your company. Social media can also be an extension of your customer service team, providing your customers with access to you and your business any time.

Create a network of interest

Social Media is a massive web of connections, held together by commonalities and like-minded peers. With social tools such as trending, tagging, and "liking," this open-ended media sphere has become the new "word of mouth." Through automated recommendations, peer suggestions, and interest generated Pay Per Click/Pay Per Impression advertising, your business will always reach those most interested and in need of your expertise. This valuable network of social exchange provides a goldmine of information and increased lead generation just waiting to be taken advantage of by companies and consumers alike.

How can your business utilize social media?


  • Provide a "behind the scenes" look at your business. Offering a sneak preview of a product or service can increase demand.
  • Harness your expertise. Sharing knowledge that you've gathered through your day-to-day work makes you and your business a resource of information.
  • Demonstrate what your company does. Utilize YouTube or Facebook to share videos of how your product or service works.
  • Reward customer loyalty. Social media allows you to run more frequent and accessible promotions than traditional media outlets.
  • See what people are saying about you. A quick search for mentions of your company on Facebook, Twitter or Yelp can yield a great deal of helpful insight into your reputation. Tools like Trackur can help you monitor whats being said about your business across the web.

Your online presence and personality is not only part of your overall brand, it becomes an interactive experience for you and your business. As social media grows it can be difficult to decide where your time is best spent; Facebook v. Twitter; YouTube v. Flickr; forums v. blogs and so on. Let Brave River guide you in establishing your voice and in determining what to share and how to share it with this new captive audience. Brave River can help you sort through the clutter of the social media world to provide your company with increased visibility and lead generation.

For more information on how your business can take advantage of the benefits of Social Media, please call our sales team at 401.828.6611, toll free at 888-828-8911 or email at


By: Lindsey Viveiros

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