Spring Cleaning for Small Business Technology

Spring cleaning refers to the yearly act of cleaning a house from top to bottom which would traditionally take place in the first warm days of the year, typically in the spring (hence the name). But why does it have to be just your house that receives a thorough cleanse?! Why not complete an overall ‘refresh’ of your business as well to determine whether your current hardware, software and internet visibility is in line with your overall business model.

There is no defined answer as to when you need to update or replace your current PC or software system; what you first need to understand is that all hardware and software requires annual maintenance and updating, the ‘when’ and ‘how’ is up to you.

Upgrading vs. Buying New:
Deciding whether to upgrade your current PC with additional components to improve its’ overall functionality or to bite the bullet and buy new is a difficult decision. Our experts at Brave River Solutions suggest that if your PC is more than 5 years old, it is most likely time to invest in a new machine. Although replacing existing or adding new components can enhance your current system, oftentimes the latest hardware cannot support older units.

The decision to buy new also depends on the features that you are looking for. If you want the latest games, video editing options, and latest software applications then a new PC is probably the way to go. Trying to upgrade your existing PC with higher-end options can produce a price tag which will quickly approach the cost of a brand new PC. A new unit will give you a system where everything is designed to work together using the latest technology.

However, you may also want to consider the possibility that your existing PC does meet your current business needs. Despite the temptation to purchase an ultra-fast PC filled with the latest features and tons of storage space, the bottom line is that maybe you just don’t need that much PC power. If most of your usage consists of emailing, internet research or bookkeeping, you really don’t need all of the bells and whistles of the latest models. Even simples changes like upgrading to a new monitor, mouse or keyboard can make a drastic change to the look and feel or your business! Contact our team of experienced IT Networking professionals at Brave River Solutions for a consultation on what the best options are for your business.

Internet Visibility
Spring cleaning is more than just updating your hardware and software. A majority of consumers are researching businesses online before even stepping foot in the door. It is a good idea to take a look at your existing website and evaluate if updates are necessary. Below are some general questions to ask yourself during your ‘cleanse’.

  • Does the overall look and feel coincide with your current business offerings?
  • Is the design current and inclusive?
  • Is the design appealing to the eye?
  • Have you provided enough information without littering your page with text?
  • Do you have a Contact Us section and it is clearly defined?
  • Are all of your links and news articles current?
  • Are you able to view your website within multiple browsers & devices?

If you answered ‘no’ to any of these questions, it may be time to clean up your existing site. Similar to PC’s, if your website is more than 5 years old, it could be time for a change. Technologies evolve and so do design capabilities. For example, responsive design is a new trend that allows for a changing layout which will adapt to screen size variations -- looking great on extra large computer monitors as well as tablets and smart phones.

Our team of talented Graphic Designers at Brave River Solutions can create a website that meets all of your business needs. In addition to our design experts, we also offer a Content Management System (CMS) that allows you access to your website at virtually any point in time to perform updates and changes.

Upgrading vs. Buying …. New vs. Old … ultimately the choice is yours. The important thing to keep in mind is to update your hardware and software as often as needed to achieve your business initiatives. Brave River Solutions can assist you in upgrading your existing systems or helping you to choose one that will work for your business. Contact us today at 1-888-828-8911.





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