American Surplus, Inc.


The family-owned Warehouse Storage and Handling Equipment company, American Surplus Inc., dreamed of having a website that fully showcased the essence of their business. The American Surplus team wanted a site that could display their line of products in a user-friendly, state-of-the-art design. For this project, the overarching goal was to achieve a professional platform that expressed the company’s services and motivations in a clear, yet visual representation.


To accomplish these goals, ASI recruited Brave River Solutions. As an industry leader in Web Design and Development, BRS created a strategy to achieve the objective set in place. Our team implemented a custom design that included a premier, browsable product catalog for online audiences to view their selection of equipment before purchasing, among many other features:

  • Captivating Product and Facility Visuals
  • Concise, User-friendly Site Navigation
  • Product Bargain Page
  • Personalized Staff Directory
  • On-site Industry Blog Platform
  • SEO Structure and Optimization

American surplus featured


The ASI family could not have been more pleased with the final results of our web design. American Surplus Inc. can now effectively communicate the heart of the company. An organized, cutting-edge design has brought ASI even further to the top of the material handling industry. The innovative design now allows for online viewers to surf through and find exactly what they need across the site, as well as learn about the faces behind the company.

About the Company

American Surplus Inc. is known for its staff of experienced professionals, with over 25 years of industry knowledge. Founded and operated by the DiMaio family, ASI continues to provide personalized service for all who interact with the business. Located in Providence, Rhode Island, ASI remains an industry leader, always going the extra mile to showcase their family values in offering the highest-quality storage equipment solutions.


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