Brave River Solutions Helps Market a “Must Have” Toy



Arielle Melino
Brave River Solutions
401.828.6611 ext: 226
[email protected]

The website design firm, located in Warwick, RI, helped Imaginary Kidz bring their popular holiday toy, Reindeer on the Roof, to life.

Reindeer on the roof christmas toy and bookWarwick, RI – December 16, 2014 – Brave River Solutions has maintained a multi-year partnership with Imaginary Kidz, the organization behind Reindeer on the Roof® and other creative toys for children, designing and developing websites for both Reindeer on the Roof and Tracker, a stuffed puppy said to be Santa’s cuddly companion.

Reindeer on the Roof is a plush reindeer toy with an accompanying storybook and toy barn. The Brave River-designed Reindeer on the Roof website is an interactive experience that extends the entertainment value of the toy when accessed with the secret code that is provided with each reindeer. Children can use the site to name and register their “pet reindeer,” play reindeer games, and play and interact with elf characters. Recently, Brave River advised on and developed an additional mobile version of the Reindeer on the Roof website to align the product with current technology.

“Our team really enjoys collaborating with Imaginary Kidz. Their products allow us to blend the business technologies that we employ on all client projects with some really fun andunique design work”, said Jim McAssey, Vice President of Brave River Solutions.

In addition to creating Imaginary Kidz’s websites, Brave River has also lent their creative expertise to the company by developing the illustrations for the Reindeer on the Roof picture book and assisting with package design for the toys themselves.

“Brave River has been a great technology and creative partner for us. They have helped us with the development and management of all our web assets since our company started. And their illustrations have really helped to bring our storybooks to life!” said Michael Bovill, President of Imaginary Kidz.

Since the creative work was completed, Reindeer on the Roof has grown immensely in popularity, expanding into a must-have toy available for purchase from SkyMall, WalMart, and Sears. A number of Imaginary Kidz products also made a cameo appearance on an episode of Duck Dynasty, a television series on A&E.

Established in Rhode Island in 2010, Imaginary Kidz is an independent toy manufacturer that develops and markets innovative and interactive toys, books, and games that promote creative play for children. Their brands include Reindeer on the Roof®, Tracker Santa’s Puppy®, Adopt an Elf®, and Santa’s Naughty or Nice Crystal Ball®.

Located in Warwick, RI, Brave River Solutions is a leading provider of technology solutions, including website design and development, to businesses in the Providence and Boston areas. Since its inception in 2000, the experts at Brave River have partnered with their clients to create solutions that enhance productivity and efficiency, and improve ROI through state-of-the-art technology. To learn more about Brave River’s technology services, please browse our website.

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