FOR IMMEDIATE RELEASE
The software helps companies generate and qualify sales leads by allowing website owners to track site visitors.
Warwick, RI - July 26, 2013 - The Rhode Island-based development firm, Brave River Solutions, announces the launch of its visitor tracking software to help businesses generate leads from website traffic. The software allows site owners to see the company from which a visit originates and monitor where visitors are clicking while browsing the site.
Visitor tracking software can be advantageous to all types of business websites, especially B2B e-commerce sites. With Brave River’s Visitor Tracker, website administrators are able to track which companies are viewing the site and which products they are viewing, and use that information to generate focused sales calls. Visitor tracking software can generate new leads that may otherwise have gone unnoticed.
SpecPage, a leading source of online catalogs for the foodservice and jan-san industries, has been using Brave River’s Visitor Tracker since its beta version. Since implementing the tracking software, SpecPage experienced an increase in new leads, which led to an increase in sales. The data generated by Visitor Tracker helped SpecPage develop targeted sales campaigns, allowing sales reps to hone-in on the products their customers most needed.
Brave River’s visitor tracking software allows for integration into almost any back-end system. It logs each website visit and tracks the company of origin (identified by the public IP address), visit duration and which pages were viewed, along with other statistics. A user-friendly interface then allows administrators to easily navigate the recorded data and obtain the information needed for a successful sales call. While activity is logged for each unique visitor, the software has the unique ability to distinguish between human visitors and site bots and allows administrators to filter and view only genuine leads. Other filtering options are also available to help administrators qualify leads.
ABOUT BRAVE RIVER SOLUTIONS:
Located in Warwick, RI, Brave River Solutions is a leading provider of technology solutions, including custom software programming and eCommerce development, to businesses in the Providence and Boston areas. With over 13 years of industry experience and unique end-to-end service capabilities, the experts at Brave River partner with their clients to create solutions that enhance productivity and efficiency, and improve ROI through state-of-the-art technology. To learn more about Brave River’s technology services, please visit our website. For information on Visitor Tracker, contact us online or by phone at 1-888-828-8911, to learn how we can help your company achieve its sales goals.