Custom Programmed Feature from Brave River Helps Website Achieve Top Search Engine Rankings


Lindsey McColl
Brave River Solutions
401.828.6611 ext: 226

Brave River Solutions helps SpecPage facilitate the connection between foodservice operators and their local distributors through Anything4Restaurants.com.

Warwick, RI – September 5, 2012 – 
SpecPage, the leading source of product marketing information and online catalogs for the foodservice and janitorial/sanitation (jan/san) industries, asked Brave River Solutions to custom program a new website tool, called Find a Distributor, for Anything4Restaurants.com (A4R).

Find a Distributor is a directory search feature that is included on all of the product webpages of Anything4Restaurants.com. When viewing a product, from paper towels to a DoughMate® artisan dough tray, foodservice operators can find nearby distributors of that product simply by clicking the “Find Distributor” button. After entering their zip code or selecting a state, A4R users are delivered to a results page, displaying their local distributors.

“Local searches account for over 20% of all search engine requests. So, this type of feature makes perfect sense for a site like A4R, where we are trying to connect restaurateurs and foodservice buyers with sources of products in their area”, said Jim McAssey, Brave River Solutions’ Vice President.

Now, just 2 months after the feature’s launch, many of these results pages are achieving top search engine rankings for search terms that include the product name, “distributor,” and a state. This achievement will drive targeted web search traffic to distributors’ product level information on the A4R site. With most web traffic being driven by search engines, high rankings on these key words is expected increase traffic and provide a greater marketing value for suppliers and distributors listed with A4R.

SpecPage President, Paul Meunier, says, “we were especially pleased to see the distributor results pages turn up in the search engines so soon after the launch of the Find a Distributor tool.”

The Find a Distributor tool is another success story to come out of a long partnership between Brave River and SpecPage. The organizations have been working together since 2008 on the initial development and continuing evolution of Anything4Restaurants.com, and have developed a highly targeted internal search engine of more than 150,000 products in the foodservice and jan/san industries.

SpecPage is the leading provider of product information and online catalogs for the Foodservice and Jan-San Industries. We provide distributors and manufacturers with a customizable go-to-market solution that includes e-commerce and catalog information as well as full website design/redesign and search engine optimization (SEO). We also offer a turnkey solution for implementing GS1 Standards and are a Certified Solution Partner with 1SYNC, the world’s largest GDSN Data Pool. Our comprehensive library of product information includes important details for buying and selling products. SpecPage is also the parent company of Anything4Retaurants.com (A4R), the industry-leading website for sourcing product information and connecting foodservice professionals. For more information, visit SpecPage.com.

Located in Warwick, RI, Brave River Solutions is a leading provider of technology solutions, including custom programming and eCommerce development, to businesses in the Providence and Boston areas. With over 12 years of industry experience and unique end-to-end service capabilities, the experts at Brave River partner with their clients to create solutions that enhance productivity and efficiency, and improve ROI through state-of-the-art technology. To learn more about Brave River’s technology services, please visit braveriver.com from your desktop or mobile device.


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