Google's Mobile Ranking Will Lower Your Slow Website 02/21/2018

Are you a proud business website owner? The current status of your ranking could be at stake—if you haven’t already heard about Google’s upcoming speed update, don’t go far. This could affect the your website traffic, leads, and revenue.

What does Google’s Speed Update entail?

Starting in July of 2018, Google will be taking the speed of your mobile website into account when deciding your rank on their search engine result pages.

Speed has been a factor when ranking desktop websites since 2009, however, Google’s new algorithm will rank your mobile site lower if the viewing experience for users is especially slow.

This is bad news. Especially because queries on mobile are at an all-time high, and popularity amongst mobile devices continues to rise.

What can I do to prepare for this?

There are a variety of ways that you can strengthen your SEO strategy to prepare for this incoming update, consider the following opportunities:

  • Test Your Mobile Site Speed—Pingdom offers a free website speed test tool where you can gauge the speed of your mobile site and understand why viewers are bouncing from your site.
  • Utilize Google Search Console—Take a look at the insights on Google Search Console for your website. The data provided can help you recognize potential usability issues that you can improve upon moving forward.
  • Create an AMP—(Accelerated Mobile Page) Creating an AMP could be a beneficial avenue for you to take. AMP is basically a version of your website that doesn’t have all the bells and whistles as your desktop, but clearly communicating your content to viewers at a faster rate for mobile viewers.
  • Consult with an SEO Specialist—The world of SEO can often be daunting, but if you have concerns about your website’s speed and receiving a lower rank you should reach out to a specialist that can help you move in the right direction.

Looking for more help?

Here at Brave River Solutions, our mission to provide the highest quality SEO and Web Design services personalized to the needs of our clients. We are more than happy to help give your website a boost to combat what Google has in store. Give us a call today! 







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