Lila Delman

Selling the Rhode Island Dream Since 1964

More than 50 years ago, Lila Delman was motivated to shake up the conventional way of life. From 1964, Lila raised a family alongside running her luxury real estate company. With a passionate admiration for history, Lila relished during the times she was able to teach her children all about the architecture that surrounded their home in beautiful Narragansett. Keeping her aspirations close to heart, the company she built became part of the renowned real estate legacy that continues to thrive to this day.

The Challenge

The Lila Delman Real Estate team recently redesigned their website and knew that search engine optimization was key for both growing an online audience and increasing the amount of quality home buyer leads.

A few key challenges and goals included:

  • 100% transparency
  • Implementation of proper redirects
  • A technical site-wide audit
  • Increased bot crawlability
  • Proper HTTPS implementation
  • Improve internal link structure
  • Increase quality traffic and leads
  • Increase average session duration
  • Rank higher for “luxury real estate”, “waterfront real estate”, and location-specific search terms

The Solution

After carefully outlining the challenges that we hoped to overcome, we began to brainstorm and research which methods would be best to combat these difficulties.

The main objectives included:

  • Running a technical SEO audit to find everything that needs to be updated or fixed on the site.
  • Optimization of page titles, headers, meta descriptions, and on-page text for better rankings against the most elite competitors.
  • Creation of new location-based pages to enhance search intent and user experience.

Our prediction for running an audit and applying the previously stated optimizations were that we would ultimately see a dramatic, positive change in the way that both users and crawlers would interact with the website.

The Result

Our final takeaways from this case study were nothing short of exciting. This information will not only help us improve future search engine optimizations, but will hopefully help shine a light on the potential benefits you could experience from optimizing your own business’s website.

Our SEO work for Lila Delman has skyrocketed quality traffic and leads to the Lila Delman website. As illustrated by the graph below, the luxury real estate website traffic dramatically increased within less than a years’ worth of ongoing optimization to the site, along with a few other feats.

  • 299.7% increase in Traffic
  •   29.0% increase in Inquiries
  • 312.9% increase in All Users
  • 225.8% increase in New Users

SEO is not a one-time action, so we will be continuing to push the boundaries in seeking new ways to enhance our site—and we want to share our experiences with you.

If your business could use assistance in achieving your SEO goals, the Brave River team is armed and ready to help you conquer the SERP and reach new heights—just give our Marketing and Technical SEO Team a call at 401-828-6611. Our greatest motivation is helping your business succeed!

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