Roof Goose Vent

Building Supply – HVAC

HVAC subcontractor Forrest Smith saw design flaws in a component he routinely installed on multifamily buildings – the rooftop vent termination. So, he designed a better one, and Roof Goose Vent was launched. The North Kingstown, RI-based company designs and supplies its signature gooseneck-shaped roof terminations and other HVAC accessories to the building trades. Since its founding, the company has added another HVAC product brand, Roof Goose Jack, and a third branded product line is in the works.

The Challenge

As a young brand with innovative new-to-market products, Roof Goose wanted to drive e-commerce sales on its website by being easily discovered by ideal prospective customers who are shopping online. But while the </span><span data-contrast=”auto”>brand’s selling point was the uniqueness of its product, this presented a challenge from an online advertising perspective because Roof Goose vents would be competing with traditional gooseneck vent solutions that had a higher online search volume.

The Strategy

Optimizing SEO 

To maximize online ad visibility, we started by ensuring Roof Goose’s website was technically sound and well-optimized from an SEO perspective. We provided technical and on-page optimizations based on current industry best-practices, and we continued to monitor site health and indexation status. We also optimized the site’s extensive video content, including A/B testing to ensure optimal page placement.

Building a Successful PPC Strategy

By thoroughly researching competitors offering similar product solutions, along with extensive keyword research, we were able to build a comprehensive search engine marketing strategy (including paid YouTube video ads) to convert prospects into buyers and drive significant ROI. Continual conversion optimization is a critical component of every successful Roof Goose Campaign.

The Result

A solid strategy yield

SEO

  • 160% increase in organic traffic in the first 12 months of service
  • 331% increase in e-commerce revenue from organic traffic
  • 254% increase in organic traffic in the first 24 months of service
  • 696% increase in e-commerce revenue from organic traffic

PPC

  • Google Ads has been a critical component of Roof Gooses’ sales strategy, fueling exponential growth of the brand and taking online sales from minimal activity to returns averaging 500% ROI. Google Ads continues to be an integral part of Roof Gooses’ overall online strategy and a critical component of introducing and launching new products to market.
  • Roof Goose Shopping and Text Ads now reach hundreds of thousands of in-market shoppers on a monthly basis and garner thousands of engaged, high performing web visits.
  • Roof Goose YouTube Ads have strong engagement, generating over 35,000 minutes of average watch time every single month!
  • Google Ads continues to be an integral part of Roof Goose’s overall online strategy and a critical component of introducing and launching new products to market.

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