JewelryPackaging.com


Challenge

JewelryPackaging.com was looking to redesign their website, and grow their web presence. One of their goals was to be able to display their large number of products in a user friendly way. They also wanted to bring more relevant traffic to their website through a formal eMarketing strategy.

  • Display a large number of products in an easy to navigate, user friendly manner.
  • Improve product sales and conversion on their website
  • Develop a social media presence that would reach their B2B target audience.

Solution

Brave River added menu categorization functionality to their website that would help to organize the wide variety of products JewelryPackaging.com has to offer. In order to increase their web presence and relevant traffic, SEO (Search Engine Optimization) was performed along with the implementation of an SEA (Search Engine Advertising) campaign, and the addition of a Facebook presence, which included a mini-site application.


Home Page Banner for JewelryPackaging.com

Results

JewelryPackaging.com has seen a jump in traffic and overall web performance since implementing these solutions. The eMarketing program has also brought about a rise in clicks to their website and quality of clicks. They experienced an increase in sales of 88% over the same month last year.

Technology

  • ASP
  • SQL Server 2008
  • .NET
  • Brave River Content Management System
  • Google Analytics
  • Google Adwords
  • Facebook

About the Company

JewelryPackaging.com is the On-Line Store for Presentation Box & Display (known as "Presbox"). Presentation Box & Display is a division of International Packaging Corporation (Interpak), the largest jewelry packaging company in the world. Presentation Box and Display is located in Pawtucket, Rhode Island, and has been supplying quality products to its customers since 1974.

Additional Services




"Brave River has done a good job of creating a website that is more user friendly for our customers as well as for us. Our customers like the ease at which they can browse our product line, and the admin area of our new site is very easy to use for product updates and new additions. Brave River is always quick respond to our needs and questions."

John Cavanagh, Presentation Box & Display

 

 

 

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