Search engines are constantly changing their ranking algorithms, increasing and diminishing the importance, or "weight," of various optimization factors. Currently, one of the more important factors is local search optimization.
Of course, businesses with brick-and-mortar locations will find this especially important, but even on-site service providers can greatly benefit from local SEO.
Below is an example of local businesses making use of organic search opportunities through their listing.
Local search optimization offers you several opportunities to
There are a number of elements that go into a website's local optimization plan, including local directory listings, contact info confirmation via social media channels, listings on review sites, and -- of course -- on-site optimization and keyword use. However, one of the best places to start your local SEO efforts is signing-up for Google My Business and taking full advantage of all the features your listing offers.
Here are some tips on getting started:
Once you have your Google My Business and Google accounts fully set-up, you can then use the data and keywords from your listing to optimize your on-site content and create listings on all the other local, directory and review sites.
Brave River Solutions' team of Rhode Island SEO specialists can help you develop and execute a full-scale local search engine optimization plan, in addition to a traditional on-site SEO plan. For help with getting your business on the SERPs, contact us for a free consultation today.