Personalized Presents wanted to expand their successful “brick and mortar” retail business into a successful online business, so they contacted Rhode Island-based eCommerce website developers, Brave River Solutions (BRS) to help them make their dreams become a reality. Their wish list included:
- Developing a website that made it easy for customers to personalize and customize gifts the way they want to.
- Providing a framework that would allow them to support multiple product catalogs for specific markets.
- Integrating the site with external resources such as UPS and QuickBooks.
BRS developed an eCommerce website that would evolve with Personalized Presents' growing e-business needs. As Personalized Presents expanded, BRS worked with them and assisted in upgrading their site with an eCommerce framework. The newly established site encouraged sales outside of the four-walls of their brick and mortar shop, allowing them to reach new audiences and expand their client base.
Since the go-live of this website, Personalized Presents has established themselves as an eCommerce vendor in addition to their retail store operation. They have been able to successfully grow their online presence, reaching a new array of audiences, producing quality custom gifts, and creating more satisfied customers.
- SQL Server 2008
- Active Server Pages (ASP)
About the Company
Personalized Presents, located in Wolcott, Connecticut, is your complete source for personalized wedding, baby shower and anniversary gifts, as well as birthday gifts, holiday gifts and more. Originally positioned as a retail storefront, Personalized Presents is now an active online competitor in the world of custom gift making. From embroidered blankets, to engraved glassware, Personalized Presents is the perfect spot to find a memorable gift for friends and family.