In addition to seeking a new, defined image for their newly established organization, the Rhode Island Broadcasters Association (RIBA) needed a centralized location for cities and towns to report public information to be distributed to the media. Before contacting Brave River Solutions, their procedure for delivering time-sensitive information to the masses through media outlets was tedious and inefficient.
Brave River Solutions created a modernized, mobile-friendly website that became the central technology hub for existing and future RIBA programs.
Brave River developed the site to include the Business and School Closing System, which allows schools, churches and businesses to report weather-related closings and other information to media outlets in a fast and efficient manner. They also helped to create the Silver Alert System, a component of the website that allows state law enforcement to enter information about missing elderly persons, which can then be quickly distributed to the media.
The new website lets RIBA transmit time-sensitive information to multiple media outlets simultaneously, while defining the association’s brand and image. This organization was transformed by increasing efficient communication with the implementation of state-of-the-art technology.
Rhode Island Broadcasters Association (RIBA) is comprised of members from both television and radio stations that serve the Southern New England area. RIBA provides a centralized location for information to be channeled through to the various local media outlets.