Rhode Island State Division of Tourism

 


Challenge

The Rhode Island State Division of Tourism needed improvements to their website’s performance, visibility, and content management system (CMS). Their existing website was unreliable, experiencing downtime at least once a week, and editing the content of the site was tedious and complex. In addition, there was little opportunity for user interaction with the site, and as a result, traffic was down.

  • Improve website performance by reducing downtime.
  • Simplify the process of editing and adding new content to the site.
  • Improve user experience by allowing for more interactivity.
  • Increase site visibility, attract more visitors.

Solution

To improve the site’s technical performance, we migrated the existing website to a faster, more reliable server that reduced downtime and guaranteed system stability. We enhanced the Division of Tourism’s existing content management system (CMS) to simplify the updating process, affording them more control over site content and allowing them to change content more frequently and easily.

Brave River also improved the site’s functionality by transferring to a new website architecture, and we enriched the user experience by adding a high-performance search feature and social media enhancements. To increase visibility and exposure to the website, we performed SEO (search engine optimization) work, created an iFrame to simplify the event calendar for use on other websites, and syndicated the calendar’s content through an RSS feed.


Results

The technical improvements made by Brave River lead to an increase in system uptime and efficiency. As a result of our SEO efforts and the increase in the website’s level of interactivity, click volume is up, and the average time spent on the website has increased.

Technology

  • Microsoft ASP to ASP.net
  • SQL Server 2008
  • Google Analytics
  • Google Translate

About the Company

The RI State Division of Tourism is the official state agency responsible for promoting domestic and international tourism to Rhode Island.

Additional Services




"Before we hired Brave River, our website was down about once a week, and making changes or putting new content on the site was incredibly time-consuming. Brave River switched us to a new server that keeps the site running great and made our CMS easy-to-use, so we can update the site more often. They really understood our needs and took the time to meet them."

Mark Brodeur, State Director of Tourism

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