December 23, 2018
With best practices for SEO changing day by day, it’s often
difficult to keep up with the latest trends. We have outlined some of the most frequently asked questions
that business owners, entrepreneurs, writers, and marketers are searching to find
the answers for. Our SEO specialists have addressed the many concerns that
have been raised in 2018 regarding SEO best practices, and all the details in
Do I need SEO to show on Google?
Technically you don’t need SEO to show on Google, however,
it will more than likely take significantly longer for you to show on Google,
giving you less exposure from the start had you fully optimized your site to
begin with. Having an optimized site is not only great for ranking higher above
competitors, but it will also assist in having your site appear in various
locations across search engines, including: knowledge graph, local search,
answer boxes, rich-snippets, reviews, product pricing.
What is Google Search Console?
Search Console is a web service that introduces your website to the search
engine, as well as setting rules as to how you want Google to crawl your
website. Using Google Search Console is important for your SEO practice, as it
allows you to both direct and monitor the way that Google views your website.
What is image optimization? – file name formats/alt text/title text
Image optimization is another helpful practice to include in
your SEO strategy. Setting the image file name, alt text, and title text with
descriptions that effectively explain what the image is about will help Google
recognize what is going on in the image without physically seeing it. Image
optimization will also help you get your content be discovered through image
search, leading to more potential website visitors or even customers.
Do meta-keywords still matter?
Google has disclosed that meta-keywords no longer hold the same value or relevance as in the past. Though including meta-keywords on your
site and in your SEO plan won’t technically count against you, meta-keyword
tags are collectively no longer being used and would take up more of your time
How important are backlinks and internal links?
Backlinks and internal links are incredibly important for
SEO. So long as the backlinks you are receiving come from reputable sources
with high authority, this will drastically affect your ability to rank, and
rank well. Think about it: if authoritative sources are linking out to you,
they are telling their viewers that you content is valuable enough that they
feel that the users could benefit from it. Internal links are also helpful for
SEO, when linking appropriate content on your site to other relevant locations
of your site.
How long does it take for rankings to increase?
It could take a few months to a year for you to see any
significant increase in rankings. SEO is an ongoing task and should be
monitored and edited consistently. Most commonly, if SEO is done correctly, you
can begin to see your website rank between 3-6 months. Depending on how competitive
the key phrase/term is that you are trying to rank for, the time may vary.
What is the best site hierarchy for SEO?
The best site hierarchy depends based on the type of website
you have, whether it is solely informational or e-commerce—you will want to
ensure that the navigation and on-page hierarchies match, with both categories
and subcategories have a clear organizational pathway. The main purpose to have
a solid hierarchy to begin with is to ensure that Google can understand what
your website and webpages are about, in addition to assisting your users with
clear navigation across the site.
Can I use more than one H1?
So long as having more than one H1 makes sense based on the
user experience you are interested in putting forward, then it is fine to do
so. However, for optimization purposes having more than one H1 is not
technically the best practice to engage in.
Can an SEO agency really help me reach #1?
Any SEO agency can help you increase your opportunities to be
found with SEO. To promise that you will in fact reach the #1 slot could
potentially be misleading, as the practice of SEO is consistently changing just
as frequently as user’s search habits/interests. Sure, an agency could very
likely help you reach #1, but SEO is an ongoing practice and must be actively
to continue performing well.
What is schema?
Schema, in reference to SEO, is a code that is placed onto a
website so that search engines can recognize specifically what your content is
about so it can serve better content to users. Schema is used to attribute
meaning to content on your website, allowing search engines to know exactly
what certain text is, rather than
only acknowledging what it says. For
more information, Neil Patel goes further in depth about schema, and how
it can improve your chances to rank.
What is local SEO?
Local SEO refers to the optimization of your site for
“local” or location-based searches. For example, if you are a Rhode Island
based agency and are mainly marketing towards individuals who live in the Rhode
Island area, you will want to make sure that the folks in the local area are
able to recognize that you are in fact nearby.
What is a 404 error and how do I remove it?
Run into a few 404 errors on your website? Confused as to where they are being linked from? You will need to use a tool like Moz, SEMRush, ScreamingFrog or Xenu to run an audit. Once the audit is complete you can then find and dress each individual 404 error. In each error you will see a referring URL. This is the URL that is referring to the page that is no longer online/broken/or in existence. All you have to do now is correct, update or remove the link on each page.
Can I do SEO myself?
Yes, you can. However, the rules of the SEO game are
constantly changing, and it can be very difficult to keep up. SEO is a
competitive practice and requires years of experience to fully harness its
potential. With the help of an SEO specialist, your odds of increasing rank and
becoming found on Google becomes significantly more likely.
If you’re looking for a little SEO help, you’re in the right
place. Our team or marketing experts are armed and ready to help you reach the
top of the SERP with search
engine optimization. What are you waiting for? Let’s get started.