August 26, 2018
Voice search is one of top technological advancements leading our society in the digital revolution.
This technology is shaking up the industry, challenging marketers to think differently in the way we connect and serve content to our audiences.
Devices with Voice Search Technology
Voice search technology continues to become integrated within the many items we interact with on a daily basis.
Our world is now flourishing with interactive smart devices that allow us to access information and receive answers to our questions, on-demand.
Chances are, you’ve used voice search technology with one of the following devices:
- Smart Phones
- Remote Controllers
- Smart TVs
- Smart Watches
- GPS Systems
- Security Devices
- Google Home
- Apple HomePod
- Amazon Alexa Devices
- Other Commercial/Home Devices
The opportunities to utilize voice search are becoming seemingly endless, and are quickly changing the way we live.
As voice search grows in popularity, marketers are running into a problem.
Businesses will soon have no other choice but to adapt their SEO strategy to continue reaching their desired audiences—but why?
Optimizing for Voice Search
Marketers are progressively working to uncover new realms in Voice Search Optimization.
Consumers are utilizing products to a much different degree now that AI and IoT technologies are in the palms of our hands.
Now, more than ever, people are making use of voice technology to search, interact, and connect online.
From Amazon’s Alexa to Apple’s Siri, industries are adapting to the on-the-go needs of consumers—providing platforms that make it easier for us to multi-task, and receive on-demand results.
And here lies the challenge.
Research has shown that consumers use more informal, long-tailed keywords when using IoT devices to voice search—an implicit difference compared to traditional search methods.
With great anticipation of the predicted drop of organic click-through rates, businesses are being tasked in discovering the best way to market their content so that it may be found not only through the classic internet search, but voice search as well.
The future is in voice search—how will you adjust your SEO strategy to prepare?
Best SEO Techniques for Voice Search
Voice search is quickly integrating within our everyday lives, making information much easier and quicker to access.
Technology has allowed for natural conversation to occur when making a voice search.
To effectively connect with the changing search market, new techniques in SEO must be adapted by considering the following.
Participate in keyword research as usual, and consider how a person might verbally ask a question rather than in traditional search.
In doing so, you can incorporate these phrases within your content so that it may be found more easily by your target audiences who are using voice search.
Use a tool like Answer the Public—when you input a keyword it then returns various questions and phrases associated with that term.
Frequently Asked Questions (FAQ)
Leverage your frequently asked questions page, or add one if you haven’t already.
This is your chance to connect directly with your target audience, brainstorming any and all possible questions that they may have when they interact with your business, products, or services.
As voice searches are predominantly made on mobile devices, it is critical your business’ website be mobile friendly.
If your website is not responsive and cannot be accessed properly via mobile devices, Google won’t display your content to answer the questions of searchers.
Not sure if your site is mobile friendly?
Use this handy Google Mobile Test Tool to learn if it is suitable mobile viewing, and what avenues you can take to further optimize it.
You’ll want to make sure that your mobile site has quick load speeds to keep the attention of your viewers, as well—try the Google PageSpeed Insights Tool.
Schema, also known as structure data or metadata, can help you get a leg up in the online market.
By marking up your content with metadata, you can connect directly with Google so that it can understand your content and learn what is the most important about it.
Contact and general business-related information can be marked up with schema so that Google can classify and showcase it quickly, as well as correctly, to your audience.
Many voice search results are pulled from featured snippets, or rank #0 (the exact answer to your query that you see above the actual list of results).
Featured snippets are pulled from any of the webpages ranked on the first page of the SERP.
Often, information used for featured snippets are taken from sites that include clear bulleted lists, allowing for users to obtain immediate responses to their questions.
This also holds true for voice search queries, as searchers desire the same type of immediacy in responses—especially as many voice searches are made on-the-go.
Incorporating bulleted lists and proposing a clear hierarchy using header tags through image alt text will allow Google, and searchers, to have a higher chance at accessing your content first.
Optimizing for the local search market is an essential element in Voice Search SEO.
If haven’t, be sure to claim your Google My Business listing.
From there, accurately fill out your business information so that customers and searchers can find you, especially if they are nearby.
Complete your business introduction section and offer a clear description as to what your business is, what you offer, and what type of market your business falls under.
The category section on Google My Business will help you connect with local searchers, so proposing the right applicable categories to your company is imperative.
For example, a few categories for Brave River could include:
- Web Designer
- Internet Marketing Agency
- Business Consultant
Your categories should express what your business really is, not what you are selling.
Also, if your NAP (name, address, phone number) is not the same across the internet you need to fix that.
It isn’t Google’s responsibility to interpret the correctness of the contact information you put forward—therefore, they have the right to not showcase your contact info if it does not match.
Capitalize on your blogging opportunities to connect with voice searchers.
Directly basing your blog posts off questions that your target audience is asking will show Google that your content is worthy of being showcased for that topic area.
Including these questions within the blog post itself will benefit you greatly, as long as you offer quality content that fully answers the questions and provides value to your audience.
Again, be mindful that the questions your audience will be asking over search may not directly coincide with the way they ask traditionally online.
Be certain to make connections within your post for both types of lingo used when searching so you can provide content that is universal and inclusive.
Adopting Unique SEO Strategies
With voice search quickly gaining momentum, it's time to start thinking about unique approaches to incorporate within your current SEO strategy. Voice search is still a relatively new territory for marketers, so this can and will take time.
However, the Marketing Specialists at Brave River Solutions are fully equipped with the proper knowledge and creativity to help your business reach new heights with Voice Search Optimization.
Give our team a call today at 401-828-6611; we are here to help your business succeed.