Website Assessments

The first phase of improving your site’s performance is a professional website assessment. We examine your digital footprint and outline a detailed plan to execute our recommendations.

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We run the following Assessments to research the existing strengths and weaknesses of your current site to turn it into a powerful marketing engine.

Design Assessment

We examine the look and feel, ease of use, and visual branding of your website and deliver prioritized next steps to improve its design. We focus on:

User experience
Brand compliance
Conversion paths
Mobile experience

Analytics Review

We confirm that your site’s analytics are set up properly and provide you with the insights you need to make data-driven decisions. We focus on:

Google Analytics
Top performing pages
Top traffic sources
Traffic behavior

Technical Assessment

We "look under the hood" and inspect the backend technical infrastructure of your site as well as your CMS to determine what updates need to be made. We focus on:

Site speed
Meta data
Page errors
Security

Content Assessment

We determine what content your audience engages with and uncover content opportunities while ensuring it's well organized and optimized for search engines. We focus on:

Content quality and gaps
Buyer's journey and sales funnel
Organization
SEO

Digital Strategy

We give you data-driven examples of strategies and tactics in your industry worthy of emulation. Then we provide an action plan to execute our recommended improvements to your site.