To demonstrate our bio profiles with a high level of E-E-A-T (Experience, Expertise, Authority, Trustworthiness), the following information should be included. All published bios should be written by the same person to maintain consistency of voice, context, and depth:

  1. Person’s Name: Name, title, division
  2. Relevant Qualifications: Highlight the person’s relevant qualifications, such as college and relevant degrees, titles, years of experience (or year started), links to published works, links to citations (mentions, quotes), conference appearances, and speaking engagements.
  3. Links to Industry or Business Social Media Profiles: Include links to the person’s external profiles to establish their online presence and credibility. Typically, this might only be LinkedIn, but in some instances may be other profiles like GitHub, or other places where the person self-publishes or is individually active.
  4. Descriptive Bio: Provide a concise and descriptive bio that emphasizes the executive’s expertise and experience in the industry
  5. Schemas created by Sheehy – using what’s provided above
    1. Person Schema: Using the above info, Sheehy will create Person Schemas to provide structured data for search engines
    2. Author Schema: Similar to Person Schema, Sheehy will use the info provided to create Author Schemas to help search engines understand the author and establish their credibility for those with published content (on external sites, not the BRS blog)

By including these details for everyone with a bio on our site, we cover the bases for the person to effectively demonstrate their authority to both readers and search engines, thereby increasing the credibility and trustworthiness of the person and BRS.

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