Digital Pay-Per-Click (PPC) Advertising
A Certified Google Partner and Google Ads Advisors agency
Nothing puts you in front of more qualified prospects when they’re actively searching for information and ready to buy than PPC on Google & Bing. PPC reaches qualified prospects in areas as large as a country or as small as a zip code, at the exact moment they are searching and ready to take action. Other than SEO, PPC typically has the highest ROI of any marketing and advertising platform.
How Important Should Google Ads PPC Be to Your Online Strategy?
80% of all businesses report to using Google Ads for Pay-Per-Click Online Advertising
65% of small and medium businesses report running at least one PPC campaign
63% of companies report that they have increased their PPC budgets in the year 2023
Which PPC Platforms Will Work Best For My Business?
Google Ads
As the largest PPC platform, Google Ads (formerly Google Adwords) targets motivated buyers by reaching searches using specific keywords, locations, interests, and intent. With the highest ROI, Google Ads remains the go-to platform for businesses to get products and services in front of searchers who are ready to buy.
Microsoft | Bing Ads
Fueled by the explosion of ChatGPT, Microsoft's Edge browser and Bing search engine have been gaining significant monthly active users. This ad platform typically has a lower cost-per-click, higher conversion rates, and similar ROI to Google Ads, making it a great next-step to complement your existing PPC strategy!
Level-Up Services
7-Step Plan for Google Ads PPC Success
> Analyze metrics like conversion potential, search intent, and relevancy to goals.
> Create (+) & (-) keyword lists.
> Create Campaigns and Ad Groups for your offerings.
> Refine the account structure for effective management and reporting.
> Ensure your ads are relevant to the keywords and landing pages.
> Incorporate ad enhancements for improved visibility.
> Ensure page relevancy, mobile-friendliness, and clear call-to-action.
> Maintain synergy between page wording, ad copy, and keywords.
> Launch your campaigns and monitor account health & performance metrics.
> Adjust ad copy, budgets, and targeting as needed based on data-driven insights.
> Identify areas for improvement, and implement optimizations.
> Test and refine ad copy, keywords, landing pages, and bidding strategies.
> Analyze in-platform data and via agency tools to identify change opportunities.
> Use insights to drive future management strategies and budget allocations.
> Analyze metrics like conversion potential, search intent, and relevancy to goals.
> Create (+) & (-) keyword lists.
> Create Campaigns and Ad Groups for your offerings.
> Refine the account structure for effective management and reporting.
> Ensure your ads are relevant to the keywords and landing pages.
> Incorporate ad enhancements for improved visibility.
> Ensure page relevancy, mobile-friendliness, and clear call-to-action.
> Maintain synergy between page wording, ad copy, and keywords.
> Launch your campaigns and monitor account health & performance metrics.
> Adjust ad copy, budgets, and targeting as needed based on data-driven insights.
> Identify areas for improvement, and implement optimizations.
> Test and refine ad copy, keywords, landing pages, and bidding strategies.
> Analyze in-platform data and via agency tools to identify change opportunities.
> Use insights to drive future management strategies and budget allocations.