Search Engine Optimization (SEO)

Your Website Alone, Will Not Drive Leads and Sales To Your Business.

Implementing SEO holistically across your website, and your other online business assets, is critical to online marketing success. Our award-winning and proven data-driven strategies and advanced analytics practices have been delivering solid results for our clients for over 20 years. Led by an industry SEO expert whose experience predates Google, we have the experience, expertise, authority, and trust that sets us apart from other agencies.

How Important Should SEO Be to Your Strategy?

93% of the web’s traffic comes from Google Search, Google Images, and Google Maps

57% of people say they would not recommend a business with a poorly designed website to others

50% of all “near me” searches result in a qualified business lead or a conversion to a sale

Only 0.63% of people searching on the internet will click on page two of Google’s results

What Type of SEO Is Right for You?

On-Page SEO

Our team will optimize your website's page wording, images, and other web content to improve user experience, searchability, and rankings. This increased discoverability and visibility generates more and better-qualified visitors who convert to leads and sales, ultimately driving revenue growth through your improved online presence and authority.

Local SEO

Whether you're a service-area-business or have a physical location, local SEO helps searchers find your business and drive revenue. From optimizing GPS maps and business citations like your Google Business Profile to programming custom schema code for your website, we employ leading-edge practices, that gets you discovered.

Technical SEO

To be found online, you must first be found by the search engines. Optimizing the structure and technical elements of your website, so that search engines can crawl and index it, is one of the most critical and often overlooked opportunities for online marketing success. With over 20 years of technical SEO expertise, we are uniquely qualified to build the SEO foundation upon which the rest of your marketing can stand.

7-Step Plan for Search Engine Optimization Success

1
SEO Audit
> Perform a comprehensive SEO audit to identify technical issues, on-page opportunities, and content gaps.
> Analyze search engine crawlability & indexability, site structure, URLs, navigation, page speed, and other technical SEO factors.
2
Keyword Research & Mapping
> Conduct thorough keyword research to identify relevant and high-value keywords & phraseology.
> Map keywords to existing pages or create a content plan for targeting new keywords.
3
On-Page SEO
> Optimize META title & descriptions, header tags, content wording, spelling & grammar, and more.
> Ensure content is high-quality, relevant, and provides value.
> Optimize images, multimedia, and other on-page elements.
4
Technical SEO
> Implement technical SEO best practices, such as improving site speed, mobile responsiveness, and crawlability.
> Address any technical issues identified during site audits on up to eleven agency tools.
5
Content Development
> Create new OR enhance existing content wording with high-quality, search-engine-optimized wording.
> Optimize content for better search engine discoverability, ranking, user experience and conversion potential.
6
Local SEO
> Optimize for local search by optimizing business citations like Google My Business and Apple Maps.
> Incorporate local keywords, schema markup, local content, and more for service area and physical address businesses.
7
Ongoing SEO
> Monitor web performance, and analytics for change and opportunities.
> Continuously optimize and update web content.
> Stay up-to-date with website updates, and industry best practices.
1
SEO Audit
> Perform a comprehensive SEO audit to identify technical issues, on-page opportunities, and content gaps.
> Analyze search engine crawlability & indexability, site structure, URLs, navigation, page speed, and other technical SEO factors.
2
Keyword Research & Mapping
> Conduct thorough keyword research to identify relevant and high-value keywords & phraseology.
> Map keywords to existing pages or create a content plan for targeting new keywords.
3
On-Page SEO
> Optimize META title & descriptions, header tags, content wording, spelling & grammar, and more.
> Ensure content is high-quality, relevant, and provides value.
> Optimize images, multimedia, and other on-page elements.
4
Technical SEO
> Implement technical SEO best practices, such as improving site speed, mobile responsiveness, and crawlability.
> Address any technical issues identified during site audits on up to eleven agency tools.
5
Content Development
> Create new OR enhance existing content wording with high-quality, search-engine-optimized wording.
> Optimize content for better search engine discoverability, ranking, user experience and conversion potential.
6
Local SEO
> Optimize for local search by optimizing business citations like Google My Business and Apple Maps.
> Incorporate local keywords, schema markup, local content, and more for service area and physical address businesses.
7
Ongoing SEO
> Monitor web performance, and analytics for change and opportunities.
> Continuously optimize and update web content.
> Stay up-to-date with website updates, and industry best practices.

Tools of the Trade

Core Web Vitals
Custom AI GPT Programming
Custom robots.txt
Custom sitemaps
Google Analytics GA4
Google Search Console
HTML/CSS/JSON/PHP
Local Marketing Audits
META Optimization
Microsoft Webmaster
Schema / Structured Data
Website Audits
WP Engine
and Other Agency Tools

Want to keep up with latest? Subscribe today!