Content Development

Content is at the heart of any digital marketing strategy.

Capturing and retaining the attention of your audience requires compelling and relevant content that resonates with your visitors and search engines alike. Allow us to enhance your existing, as well as write unique SEO-focused content for use to effectively articulate your message while building brand equity and revenue.

How Important Should Content Be to Your Online Strategy?

434% increase in search engine indexation is possible with well-crafted informative web content

67% more leads are generated for companies with a blog than for companies without a blog

30% more leads are generated for companies with content marketing strategies than companies without

25% of the links on the first-page of a search engine results pages are blog posts!

Reach Your Digital Content Potential

Content Development

Effective content engages website visitors by providing relevant word usage that matches what visitors are searching for and results in higher lead flow, engagement, conversions, and revenue. Let us create unique and fresh content for both e-commerce and informational sites that is search engine optimized, conversion-oriented, enhances user experience, and builds your brand authority.

Content Enhancement

This service is specifically designed for web and blog pages that already have text content that could benefit from being updated, or expanded in length, depth, and features - such as FAQs. We can even enhance your content to be more competitive. This works equally well for informational (non-commerce) as well as e-commerce websites. Priced per-page makes this easy to budget and add into your strategy.

Content Calendar

Whether you are struggling for ideas or just want a new direction for your blog or social, we've got you covered. Our custom content calendar includes features like monthly or quarterly themes, writing pointers, hashtag suggestions, and links to websites designed to ignite fresh ideas and provide a foundation for you or your team to expand upon.

And More…

Need more? We can also help with photo shoots & video production, as well as brand strategy, email & social media marketing to complement your content strategy. We also offer AI consulting & custom rules-based GPT programming to help your business harness the power of AI for content writing with custom rules and guardrails. Need even more? Just Ask!

7-Step Plan for Content Development Success

1
Content Planning
> Define your content goals, target audience, and key topics.
> Conduct keyword research and map keywords to content ideas.
> Create a content calendar to plan and schedule content like articles, blog posts, and social media.
2
Brainstorm Ideas
> Brainstorm content ideas from industry trends, customer pain points, and keyword research.
> Research competitors and industry leaders for inspiration.
> Create content that informs and solves your readers problems.
3
Content Creation
> Develop a content brief or outline for each piece of content.
> Write high-quality, engaging, and SEO-optimized content.
> Incorporate meaningful multimedia elements like images, videos, and infographics where relevant.
4
Editing & Optimization
> Proofread and edit content for grammar, spelling, and clarity.
> Optimize content for keywords, context, and user experience.
> Ensure content adheres to brand stye-guide and search engine optimization standards.
5
Posts & Publishing
> Share content on social media platforms and engage with your audience.
> Reach out to local media, industry publications, and relevant websites for content amplification.
> Repurpose and distribute content across multiple channels like email, podcasts, and video.
6
Enhance & Update
> Regularly review and update existing content to ensure accuracy and relevance.
> Enhance content with additional information, formatting, multimedia, or updated statistics.
> Optimize older content for better search engine visibility and user engagement.
7
Analysis & Reporting
> Track content performance metrics like new visitors, referral sources, and leads (conversions).
> Analyze data to identify top-performing content and areas for improvement.
> Use insights to refine your strategy, content calendar, and ideate future content creation.
1
Content Planning
> Define your content goals, target audience, and key topics.
> Conduct keyword research and map keywords to content ideas.
> Create a content calendar to plan and schedule content like articles, blog posts, and social media.
2
Brainstorm Ideas
> Brainstorm content ideas from industry trends, customer pain points, and keyword research.
> Research competitors and industry leaders for inspiration.
> Create content that informs and solves your readers problems.
3
Content Creation
> Develop a content brief or outline for each piece of content.
> Write high-quality, engaging, and SEO-optimized content.
> Incorporate meaningful multimedia elements like images, videos, and infographics where relevant.
4
Editing & Optimization
> Proofread and edit content for grammar, spelling, and clarity.
> Optimize content for keywords, context, and user experience.
> Ensure content adheres to brand stye-guide and search engine optimization standards.
1
Posts & Publishing
> Share content on social media platforms and engage with your audience.
> Reach out to local media, industry publications, and relevant websites for content amplification.
> Repurpose and distribute content across multiple channels like email, podcasts, and video.
1
Enhance & Update
> Regularly review and update existing content to ensure accuracy and relevance.
> Enhance content with additional information, formatting, multimedia, or updated statistics.
> Optimize older content for better search engine visibility and user engagement.
1
Analysis & Reporting
> Track content performance metrics like new visitors, referral sources, and leads (conversions).
> Analyze data to identify top-performing content and areas for improvement.
> Use insights to refine your strategy, content calendar, and ideate future content creation.

Tools of the Trade

Competitive Research
Content Audits
Google Search Console
Keyword Research
Microsoft Style Guide
Performance Analytics
SEO Content Writing
User Intent Analysis
Custom AI GPT Programming
and Other Agency Tools

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