Constant advancements in technology means regular updates to websites everywhere. Some of these advancements are minor while others are significant. Having an SSL certificate is one of those really important updates.
It's not often that technology updates are this significant and can be implemented with relatively little effort and expense. An SSL Certificate adds a layer of security to your website, boosts search engine rankings, and builds trust with your visitors.
Ever notice how some website addresses begin with "HTTP" and others with "HTTPS"?
The "S" indicates that the website has SSL security, or Secure Sockets Layer. The SSL technology ensures a secure connection by encrypting data as it passes between web servers and browsers. Basically, it prevents sensitive information like credit card numbers and passwords from being intercepted by bad guys.
The certificate is like an electronic document used to verify credentials like the certificate holder’s name, the certificate’s serial number, expiration date, and the signature of the certificate-issuing authority. When a user sends confidential information from a web server, the user’s browser accesses the SSL certificate and establishes a secure connection.
If a website doesn’t have an SSL Certificate, Google Chrome marks pages that collects passwords or credit card details as “Not Secure.” Seeing “Not Secure” is a pretty big deterrence for users.
2. Search Engine Rankings
It’s in Google’s best interest to ensure that the website’s they send people to are safe and secure. An SSL certificate is an important ranking signal. It will only become more important as more websites start using HTTPS. Soon enough, having an SSL certificate will be an absolute requirement for ranking on search engines.
SSL certificates are not only for eCommerce websites. Having an HTTPS site establishes your website as a safe and secure place to be and interact. Having this added layer of security shows your visitors that you value their security and are keeping up with best practices.
If you don’t yet have an SSL Certificate, the bright side is that it is relatively easy to implement. And with so many benefits, it’s in your best interest to have an HTTPS site sooner rather than later.