HVAC subcontractor Forrest Smith saw design flaws in a component he routinely installed on multifamily buildings – the rooftop vent termination. So, he designed a better one, and Roof Goose Vent was launched. The North Kingstown, RI-based company designs and supplies its signature gooseneck-shaped roof terminations and other HVAC accessories to the building trades. Since its founding, the company has added another HVAC product brand, Roof Goose Jack, and a third branded product line is in the works.
As a young brand with innovative new-to-market products, Roof Goose wanted to drive e-commerce sales on its website by being easily discovered by ideal prospective customers who are shopping online. But while the </span><span data-contrast=”auto”>brand’s selling point was the uniqueness of its product, this presented a challenge from an online advertising perspective because Roof Goose vents would be competing with traditional gooseneck vent solutions that had a higher online search volume.
Optimizing SEO
To maximize online ad visibility, we started by ensuring Roof Goose’s website was technically sound and well-optimized from an SEO perspective. We provided technical and on-page optimizations based on current industry best-practices, and we continued to monitor site health and indexation status. We also optimized the site’s extensive video content, including A/B testing to ensure optimal page placement.
Building a Successful PPC Strategy
By thoroughly researching competitors offering similar product solutions, along with extensive keyword research, we were able to build a comprehensive search engine marketing strategy (including paid YouTube video ads) to convert prospects into buyers and drive significant ROI. Continual conversion optimization is a critical component of every successful Roof Goose Campaign.
A solid strategy yield
