Search Everywhere Optimization (SEvO)

Your Website Alone, Will Not Drive Leads and Sales To Your Business.

Implementing Search Everywhere Optimization (SEvO) across your website and all online assets is essential for digital marketing success in today’s AI-driven world. SEvO ensures your business is discoverable wherever customers are searching online, with Search Engine Optimization (SEO) as a core tactic in this broader strategy. Our award-winning, data-driven approach has delivered proven results for nearly thirty years.

Like a seasoned financial advisor whose experience pays dividends, our depth of expertise delivers lasting value and trust you can count on.

How Important Should SEvO Be to Your Strategy?

93% of the web’s traffic comes from Google Search, Google Images, and Google Maps

57% of people say they would not recommend a business with a poorly designed website to others

50% of all “near me” searches result in a qualified business lead or a conversion to a sale

Only 0.63% of people searching on the internet will click on page two of Google’s results

What Type of SEO
Is Right for You?

On-Page SEO

As a core tactic within our Search Everywhere Optimization (SEvO) approach, On-Page SEO ensures your website’s wording, images, and content are fully optimized to improve user experience, searchability, and rankings. We focus on making your business more discoverable—not just in search engines, but across all the digital spaces where your customers are looking. This increased visibility attracts more and better-qualified visitors who convert to leads and sales, ultimately driving revenue growth through your improved online presence and authority.

Local SEO

Whether you’re a service-area business or have a physical location, local SEO helps searchers find your business and drive revenue. As part of our SEvO approach, we ensure your business is visible wherever local customers are looking—optimizing online maps, in-vehicle navigation, business citations like your Bing, Apple, and Google Business Profiles, and even programming custom schema code for AI search visibility. We employ well honed leading-edge practices that get you discovered across the vast local digital landscape.

Technical SEO

Technical SEO is essential for being found online, ensuring search engines can crawl and index your site effectively. As part of our Search Everywhere Optimization approach, we address these critical but often overlooked technical details to boost your visibility everywhere customers search. With nearly 30 years of technical SEO expertise, BRS is uniquely qualified to build the SEO foundation upon which the rest of your marketing can stand.

AI Optimization

AI search engines are changing how people discover businesses online. As part of our SEvO approach, we use Generative Engine Optimization (GEO) to help you stand out in AI-powered search, not just traditional results. Brave River has been mastering these advanced tactics since 2018—long before ChatGPT became cool. Book a chat today to see how we can help you get discovered everywhere, including AI search.

7-Step Plan for Search Everywhere Optimization Success

1
SEO Audit
> Perform a comprehensive SEO audit to identify technical issues, on-page opportunities, and content gaps.
> Analyze search engine crawlability & indexability, site structure, URLs, navigation, page speed, and other technical SEO factors.
2
Keyword Research & Mapping
> Conduct thorough keyword research to identify relevant and high-value keywords & phraseology.
> Map keywords to existing pages or create a content plan for targeting new keywords.
3
On-Page SEO
> Optimize META title & descriptions, header tags, content wording, spelling & grammar, and more.
> Ensure content is high-quality, relevant, and provides value.
> Optimize images, multimedia, and other on-page elements.
4
Technical SEO
> Implement technical SEO best practices, such as improving site speed, mobile responsiveness, and crawlability.
> Address any technical issues identified during site audits on up to eleven agency tools.
5
Content Development
> Create new OR enhance existing content wording with high-quality, search-engine-optimized wording.
> Optimize content for better search engine discoverability, ranking, user experience and conversion potential.
6
Local SEO
> Optimize for local search by optimizing business citations like Google My Business and Apple Maps.
> Incorporate local keywords, schema markup, local content, and more for service area and physical address businesses.
7
Ongoing SEO
> Monitor web performance, and analytics for change and opportunities.
> Continuously optimize and update web content.
> Stay up-to-date with website updates, and industry best practices.
1
SEO Audit
> Perform a comprehensive SEO audit to identify technical issues, on-page opportunities, and content gaps.
> Analyze search engine crawlability & indexability, site structure, URLs, navigation, page speed, and other technical SEO factors.
2
Keyword Research & Mapping
> Conduct thorough keyword research to identify relevant and high-value keywords & phraseology.
> Map keywords to existing pages or create a content plan for targeting new keywords.
3
On-Page SEO
> Optimize META title & descriptions, header tags, content wording, spelling & grammar, and more.
> Ensure content is high-quality, relevant, and provides value.
> Optimize images, multimedia, and other on-page elements.
4
Technical SEO
> Implement technical SEO best practices, such as improving site speed, mobile responsiveness, and crawlability.
> Address any technical issues identified during site audits on up to eleven agency tools.
5
Content Development
> Create new OR enhance existing content wording with high-quality, search-engine-optimized wording.
> Optimize content for better search engine discoverability, ranking, user experience and conversion potential.
6
Local SEO
> Optimize for local search by optimizing business citations like Google My Business and Apple Maps.
> Incorporate local keywords, schema markup, local content, and more for service area and physical address businesses.
7
Ongoing SEO
> Monitor web performance, and analytics for change and opportunities.
> Continuously optimize and update web content.
> Stay up-to-date with website updates, and industry best practices.

Tools of the Trade

Core Web Vitals
Custom AI GPT Programming
Custom robots.txt
Custom sitemaps
Google Analytics GA4
Google Search Console
HTML/CSS/JSON/PHP
Local Marketing Audits
META Optimization
Microsoft Webmaster
Schema / Structured Data
Website Audits
WP Engine
Content Optimization
Conversion Optimization
and Other Cool Things

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