Brave River Designs New e-Commerce Website for B2B Distributor

Brave River Designs New eCommerce Website for B2B Distributor


Lindsey McColl
Brave River Solutions
401.828.6611 ext: 226
[email protected]

The Rhode Island web design firm developed a new e-Commerce website for the William J. Hirten Company, a wholesale provider of religious products and church supplies.


Warwick, RI – February 22, 2013 – The new online home of the William J. Hirten Company (WJ Hirten), religious product and church good supplier, is a wholesale-only e-Commerce website designed and developed by Rhode Island agency, Brave River Solutions. The recently launched website allows WJ Hirten customers to browse the company’s product offerings and easily place orders online, streamlining the ordering process.

Online ordering is a new feature for WJ Hirten Co., as their previous website only allowed visitors to view their catalog. In addition to shopping cart functionality, WJ Hirten came to Brave River seeking an e-Commerce platform that could be easily updated as the company added new merchandise, ensuring that their customers would always see the most up-to-date version of their product catalog.

To meet these needs, Brave River built the new site on their proprietary e-Commerce platform, which was designed to empower users to easily upload, modify or add to product listings without the need for any programming assistance. “Our e-Commerce Framework lets clients easily edit their webpage content and product catalog without the assistance of website designers or programmers, saving them time and money,” said Brave River’s Vice President, Jim McAssey.

“One of the most important facets of our website development is our ability to tailor our Framework so that it fits the exact requirements of the client,” said McAssey. “Every business is unique, so having just one solution wouldn’t work for everyone. We take that into account during our development and configuration process and create solutions that are address the specific needs of each individual client.”

As with most wholesale distributors, WJ Hirten needed their new e-Commerce system to integrate seamlessly with their ERP system so that orders flow smoothly into their fulfillment process, and so that product pricing, inventory availability and other data is made available on the website. Brave River has integrations available for many ERP systems including the one used by WJ Hirten: Infor’s A .


Located in Warwick, RI, Brave River Solutions is a leading provider of technology solutions, including e-Business/web services, IT support, and technology consulting to businesses in the Providence and Boston areas. Since its inception in 2000, the experts at Brave River have partnered with their clients to create solutions that enhance productivity and efficiency, and improve ROI through state-of-the-art technology. To learn more about Brave River’s technology services, please visit


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