We are honored to share that Brave River was selected as a Research Partner and featured contributor in GoodFirms recent global survey, “Know AI CRM to Know Your Customers: Expert Insights from CRM Professionals.” The survey explores how artificial intelligence is shaping the future of customer relationship management (CRM) tools and includes perspectives from business leaders around the world.
About the Survey
GoodFirms surveyed 530 businesses across 25+ countries (148 from the US) to discuss the benefits of AI in CRM and how understanding AI-powered CRM can help companies know their customers better in 2025. The survey ran for 30 days from February 10 through March 10, 2025. Of the respondents, 51% were CEOs, Directors, and Founders, while the remaining 49% were other top-level executives.
Brave River Solutions’ Perspective
Chris Sheehy, Director of Digital Services at Brave River Solutions, was quoted on how AI is set to transform CRM:
“AI is set to revolutionize CRM, transforming it from a static repository of data into a dynamic, predictive, and proactive business tool. In the future, these systems will provide more in-depth customer insights, automate routine tasks, and enable more strategic decisions. It could improve every aspect of customer relationship management, from prospect lead scoring and sales forecasting, customer service, and retention strategies. By leveraging distinct AI technologies, CRMs could also deliver more impactful customer experiences, improve operational efficiencies, and drive revenue growth.” ~ Chris Sheehy / Brave River Solutions
We are honored to be recognized for our experience in AI and to offer our views on the evolving role of AI in digital marketing and specifically in CRM systems.
A Few Key Findings
The survey highlights several trends:
- 85.8% of respondents believe that integrating actionable AI within CRM platforms can help brands build exceptional customer relationships.
- 91.5% say AI helps brands know their customers better.
- AI is seen as a way to automate repetitive sales tasks, drive data-driven marketing, and improve customer data analysis.
Read the Full Survey
For more insights and to see the full range of expert perspectives, you can read the complete GoodFirms research article. Read the full survey here.
We appreciate the opportunity to contribute to this research and look forward to continuing the conversation with the business community and clients about how AI can benefit businesses.
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