#hashtag Nirvana

Using Special Characters in Hashtags

Did You Know Hashtags Show Up As Results On Search Engines Like Google And Bing, or that the underscore is the only special_character that you can use?

A hashtag sign done old-school with incandescent light bulbs - las vegas styleYup, search engines index #tags from all around the interweb – social media sites, websites, video & image sites, and in the properties of files like video, images, and documents.

So, when constructing your tags, using an underscore is a great way to make it more readable, or to personalize or customize them by emphasizing word parings.

Here’s how I might use them…

  • #seo_braveriver
  • #seo_rhodeisland
  • #smallbusiness_seo

In these examples, I know that #seo is already a primary #tag, the same for #smallbusiness, #rhodeisland, and #seo while #braveriver is our brand. So, we’re using the underscore to create new and maybe unique tags and join multiple high-visibility tags. No need to overcomplicate it, it’s really that easy.

Why should you care?

Well, typically, what happens on social media – stays on social media. All of your awesome posts, selfies, and articles stay where you put them – without using a #hashtag. But adding hashtags bridges the captive audience on social media, bringing your content to the masses via search engine visibility.

So… use them everywhere you can add a line of text, and you just might open your content up to a fresh new audience.


#bravebites #tags #hashtags

Recent Posts

Browse by Category

Want to keep up with latest? Subscribe today!